![]() And another 8% directly said there weren’t enough payment options. ![]() ![]() According to a Bayard study, 19% of shoppers abandoned a cart because they didn’t trust the site with their card information. Then, they are immediately recognized each time the application is launched., This creates a more seamless and convenient experience for them-especially on mobile, where a growing number of online purchases are taking place. For example, GoodBarber Shopping Apps have integrated login, your customers identify themselves only once. Instead, they only have to log into an account they use regularly, and in many cases may not even have to do that. With the growing popularity of services like PayPal, Square, and Apple Pay, customers are increasingly able to checkout on a variety of apps without having to spend time adding all their payment and address information for each purchase. While offering one good payment option may seem enough, your clients are most likely expecting more.
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